Cases Category: Ontrade nightlife

To increase Dom Pérignon sales in the nightlife scene, we’ve created an immersive rosé experience including a bespoke performance that was executed with every sold bottle.

To make Belvedere the top-of-mind spirit in the night scene, we organized an exciting Eclipse moment in which a random group of people in the club gets chosen to receive a free bottle of Belvedere.

We created a golden moment with high-quality entertainment and suited attributes for every bottle sold during EOY Moët&Chandon parties.

A Strongbow bar crawl with suited Strongbow attributes, refreshments and consumer interaction that was organized to increase sales and create brand awareness.

To celebrate the international Moët & Chandon Dat, we’ve created a unique beach celebration, including bespoke entertainment and the international grand toast in different setting.

We’ve created consideration and drive rotation in the ontrade channel by executing a sales activation in which we’ve implemented the personalization of strongbow coasters in targeted outlets.